Peru has the potential to position itself as a center for the production of organic garments, which would benefit many exporting companies, especially those that seek to differentiate themselves with innovative proposals, considered the Commercial Office of Peru in Los Angeles.
He indicated that this objective may be possible if Peruvian garment exporters develop collections and manufacture clothes with organic cotton, or if they manage to combine that fiber with Pima cotton in order to attract those customers who seek to satisfy the growing demand for these products. in the North American market.
He pointed out that this would also contribute directly to increasing the added value of Peruvian textile exports. “Innovation and the identification of new niches like this is essential to guarantee a sustained growth in exports,” noted the commercial office.
In this regard, he noted that according to data from the Organic Trade Association (OTA), the sale of organic cotton in the United States, where Peru should aim, went from US $ 69 million in 2002 to US $ 826 million in 2012, that is, it grew more than 900% in the last ten years.
“Many of the garment buyers, in addition to innovative designs, look for garments made with materials beneficial to health. In this sense, the organic garment market in this country (United States) has been registering a significant increase in recent years. “, he said in a report.
He added that this context would have caused the size of the organic cotton market in the United States to be valued at US $ 8.9 billion, according to information from the 2012 Textile Exchange Association.
The office report notes that Los Angeles-area manufacturing companies such as American Apparel and Nature USA have developed “sustainable edition” and “bgreen apparel” collections, requiring 100% certified organic cotton.
“Organic cotton from the United States is not of the best quality, so it is important to supply this material from countries like Peru,” acknowledges Mike Farid, owner of Nature USA, whose statements are included in the Office report. Commercial of Peru in Los Angeles.
According to the OTA, Peru ranks as the eighth organic producer worldwide, an aspect that is interesting, since it is also one of the main Pima cotton products in the world, indicates the Commercial Office of Peru in Los Angeles.
Brands such as H&M, Nike and Puma have become the main buyers of organic cotton in recent years, the report said.
Nike garments are manufactured with at least 5% organic cotton, and its goal is that by 2020 all its garments are made with this raw material or another that guarantees its sustainability.
This objective may be possible if Peruvian garment exporters develop collections and manufacture clothes with organic cotton, which would also add value to their shipments, indicated the Commercial Office of Peru in Los Angeles.